Privacy Policy

Last updated: August 2026

FitHue is designed to help you discover, analyze, compare, and organize activewear colors and outfits. We respect your privacy and collect only the information necessary to provide, maintain, and improve the FitHue experience.

Information We Collect

We may collect and store the following information:

• Account information, such as your email address
• Wardrobe items you create or choose to save
• Colors and other information associated with your wardrobe items
• Profile image, if you choose to upload one
• Subscription and purchase status
• Basic usage, diagnostic, and technical information necessary to operate, secure, troubleshoot, and improve the app

Our infrastructure and service providers may also process technical information, such as device information, app activity, error information, and IP addresses contained in server or access logs.

Photos

FitHue uses images in different ways depending on the feature you use.

Analysis Photos

When you submit a photo for color, clothing item, or outfit analysis, the image is processed temporarily to provide the requested analysis.

FitHue uses OpenAI's API to perform AI-based image analysis. This means the image is transmitted to OpenAI for processing.

FitHue does not store the original analysis photo in its persistent storage. Only information or detected items that you choose to save are added to your wardrobe.

OpenAI does not use data submitted through its API to train its models by default, and FitHue has not opted in to sharing API data for model training. OpenAI may retain API inputs and outputs for up to 30 days for abuse monitoring and security purposes, unless longer retention is required by law.

Profile Images

If you upload a profile image:

• The image is securely stored
• It is not publicly accessible
• Access is restricted to your account
• The image is served using secure, time-limited access

You can update or delete your profile image at any time.

How We Use Your Data

We use your information to provide, maintain, secure, and improve FitHue, including to:

• Provide color, clothing item, and outfit analysis
• Provide outfit and color suggestions
• Enable wardrobe tracking and personalization
• Manage your account and subscription access
• Diagnose technical issues and maintain app reliability
• Improve app performance and features
• Protect the app against misuse and security threats

We do not sell your personal information.

Subscriptions and Payments

FitHue offers subscriptions through Apple's App Store.

Payments are processed by Apple. FitHue does not receive or store your full payment card information.

FitHue uses RevenueCat to manage subscriptions, verify purchases, and determine subscription access. RevenueCat may process information related to your subscription and purchases, such as transaction information, subscription status, purchase receipts, technical device information, and an app user identifier.

Service Providers and Data Sharing

We use trusted third-party service providers to operate FitHue. These providers receive or process information only as necessary to perform services on our behalf.

Our primary service providers include:

• Supabase — database, storage, and backend infrastructure
• OpenAI — AI-based image and outfit analysis
• RevenueCat — subscription management and purchase verification
• Grafana — application monitoring, diagnostics, and reliability

Our service providers process information according to their own applicable privacy and security practices.

We may also disclose information when required by law, legal process, or where reasonably necessary to protect the rights, safety, or security of FitHue, our users, or others.

FitHue does not sell your personal information to third parties.

Data Storage and International Processing

FitHue uses Supabase for database and storage services. FitHue's Supabase infrastructure is hosted using Amazon Web Services (AWS) in the US East (Ohio) region in the United States.

Some of our other service providers may also process information in the United States or other countries.

As a result, your information may be transferred to and processed outside your province, state, or country of residence. When information is processed in another jurisdiction, it may be subject to the laws of that jurisdiction.

Data Retention and Account Deletion

We retain personal information only for as long as necessary to provide and operate FitHue or as otherwise required for legitimate business, security, or legal purposes.

When you delete wardrobe items or your profile image, the associated FitHue data is deleted.

When you delete your FitHue account through the app, your account and associated user information stored by FitHue are deleted immediately.

Certain service providers may retain limited information for their own security, fraud prevention, transaction, legal, or compliance requirements. For example, OpenAI may retain API inputs and outputs for up to 30 days for abuse monitoring unless longer retention is legally required.

Legal Basis for EEA and UK Users

If you are located in the European Economic Area (EEA) or United Kingdom, we process personal data where necessary:

• To provide the FitHue service and perform our contract with you
• For our legitimate interests in operating, securing, maintaining, and improving FitHue
• With your consent, where consent is required by applicable law
• To comply with applicable legal obligations

Your Privacy Rights

Depending on where you live, you may have rights regarding your personal information, including the right to:

• Access personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information
• Withdraw consent where processing is based on consent
• Object to or restrict certain processing, where applicable

You can manage or delete certain information directly within FitHue, including deleting your account through the app.

For other privacy requests or questions, contact us at support@fithue.app.

Security

We take reasonable administrative, technical, and organizational measures to protect your information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of electronic transmission or storage can be guaranteed to be completely secure.

Children's Privacy

FitHue is not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13.

If we learn that we have collected personal information from a child under 13 without appropriate authorization, we will take reasonable steps to delete it.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to FitHue, our service providers, our data practices, or applicable requirements.

When we make changes, we will post the updated Privacy Policy on this page and update the "Last updated" date above.

Contact

If you have questions, concerns, or requests regarding this Privacy Policy or how FitHue handles personal information, contact us at:

FitHue
Email: support@fithue.app